Summary: A Kentucky law firm’s television commercial features famous rapper Master P.
How is a personal injury practice to gain some credibility through day time television advertisement? So many firms across the nation have showed a concerned partner from the firm promising he will fight for you. Winton & Hiestand Law Group switched things up. Their latest commercial features Master P, a famous rapper whose career peaked in the late 1990s.
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The rapper ensures that Winton will protect the rights of your children and fight for you, and all that jazz, but you know he’s the real deal when, 18 seconds in, he whips out his trademark grunt, ughh.
The firm, apparently, is banking on that grunt, and their latest ads on buses and billboards quote the phrase, “make them say ughh,” perhaps referring to whomever the law firm hopes to pummel in court.
How did such a commercial relationship unfold? Apparently Chauncey Hiestand, a founding partner at Winton, befriended P after Hurricane Katrina, and many residents from New Orleans moved to Kentucky after the hurricane. Master P, therefore, did this commercial as an act of appreciation to the services Hiestand provided.
Certainly the commercial stands out from your traditional fare of personal injury practice commercials, which normally tend to empathically encourage you to let them fight for your rights.
