Summary: Apple has been sued in a class action due to storage issues on their devices related to the upgrade to iOS 8.
Apple is the subject of a class action lawsuit targeting the company’s storage on the iPhones, iPads and iPods, according to The Huffington Post.
The lawsuit was filed Tuesday in California. It claims that Apple “fails to disclose” to consumers that some 23.1 percent of the advertises storage space on 8 GB and 16 GB devices gets consumed when upgrading to iOS 8.
The lawsuit also claims that there is an issue with the advertised amount of space on an Apple device and the actual amount of space available on an Apple device. The lawsuit claims that instead of Apple providing the amount of storage promised, the company pushes consumers to purchase more space on iCloud.
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An attorney for the plaintiffs, Bill Anderson, told The Huffington Post in an interview that, “Our clients and consumers across America were provided less than Apple promised them and we look forward to vindicating their rights through the lawsuit.”
Apple devices require 1.1 GB of space for the operating system and 5.8 GB to install the operating system wirelessly. Many plaintiffs in the lawsuit had trouble making space to download the iOS 8 update, but some used iTunes to download it because this method requires less space. When iOS 7 was released, it took just 3.3 GB of space to download wirelessly.
Many Apple users had to delete photos and applications from their iPhones in order to download iOS 8.
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According to Apple analysis blog Above Avalon, predicts that Apple is poised to make $3 billion in 2015 from consumers who will upgrade their phones for ones that have more storage. A 16 GB phone costs $199, a 64 GB phone costs $299 and a 128 GB phone costs $399.
Will the plaintiffs win this lawsuit? Use our poll to share your thoughts.
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I think this is great news. As we can see, Apple has stopped investing in product innovation which “wow” customers. Instead, it prefers to “wow” its customers through it’s ads. In fact, while pay documents are being forged overseas, Apple brought in-house it’s marketing team. (See the BBC-1 “Panorama” documentary titled “Apple’s Broken Promises”; Air date December 18, 2014.)
Either way, by bringing in-house it’s marketing team, Phil can shoe-horn it’s corporate narrative into the mindset of it’s investors.
So if you see where capital expense is being allocated at Apple, you’ll see that Apple’s legal department is the only department that is expanding. I hope more legal teams and lawyers recognize this; there’s opportunity to either 1. Work for Apple’s legal department, or 2. Ensure Apple puts budget behind the case.
Apple’s SVP of Legal Budget Management (Bruce Sewell) has access to quite a budget. Attorneys should recognize that a lawsuit against Apple can result in student loans being paid off, and that helps everyone!